Ask buyers how long their reviews platform migration took and few give a start-to-finish answer, so these interviews do not establish a typical duration. Comparing dated interviews with the same company gives examples, each counted from its own starting point: about a month from plan to live for a fitness-equipment retailer moving from Okendo to Junip, timed to be ready before Black Friday; about a month of onboarding before a multi-brand apparel retailer began a soft launch of its reviews on Stamped; about a year from signing to live for an online fashion retailer replacing a reviews tool it had built itself with Okendo, held back by its own development capacity; and a multi-brand apparel company moving from PowerReviews to Yotpo brand by brand alongside its moves to Shopify, live on its smaller brands by July 2026, about eleven months after it first described the migration as under way, with the larger brands still to come. A travel-goods brand's move to Bazaarvoice ran about a month past its target. Those are different scopes and start points, not a statistical range and not a vendor comparison. Putting reviews on your own site is also a different job from getting them onto retailers' product pages, which several buyers set up, or kept, separately. The companion reads are why brands switch reviews platforms, and what reviews buyers wish they'd known, where the ratings live.
What a reviews platform migration spends its time on
Importing the review history
The history a product page already shows is the part buyers least want to lose, and they describe moving it as a job of its own. A consumer-goods brand moving from Stamped to Bazaarvoice found the migration fee for its full history too high, so “we kind of curated the reviews, not in a way that made us look better than we were,” trimming the history by about a third to reach a price. That is the buyer's own account of what it kept; the interviews cannot show whether the reviews it carried forward represented the full history, and the example shows how a migration price can shape what moves across, not a practice we recommend. A men's apparel retailer that had been on PowerReviews for two decades calls its move to Yotpo “pretty smooth,” with “some data hygiene issues as we migrated over.” A multi-brand apparel company holding back its larger brands describes “a pretty huge database of reviews that would need to be migrated.” An import can also fall short: a fitness-equipment retailer's move into Klaviyo's reviews product left close to a tenth of its reviews behind, and it went back to Okendo, a story told on the Shopify stack page. What the vendors' own import tools require is below.
Named in this context: Bazaarvoice · Stamped · PowerReviews · Yotpo · Klaviyo · Okendo · Junip
Setting up retail syndication
Getting reviews onto retailers' product pages is a separate project from the on-site switch, with retailers as a third party. The consumer-goods brand above moved to Bazaarvoice because its retail team wanted reviews on the network's retailer sites, and calls what followed “a six-week implementation process.” The travel-goods brand moved from PowerReviews to Bazaarvoice about a year after joining PowerReviews, because PowerReviews could not syndicate to its wholesale partners, a story covered on Bazaarvoice vs. PowerReviews; it went ahead “even though it's a giant hassle.” A consumer-electronics company went the other way, finishing a move off Bazaarvoice to a lower-cost platform for its own site in mid-2024, then found it needed to “re-engage with Bazaarvoice to be able to reach a certain set of retailers,” for syndication alone. A young consumer-products brand keeping Junip on its site signed Bazaarvoice “just for syndication” as it moved into retail, and in April 2026 was “just starting the legwork on getting the integration all set up.” The travel-goods brand says it asked for a syndication-only contract and was refused, so terms differ by buyer and by date. A global beauty group once pushed its history across in bulk, “a one-off sync where we just uploaded hundreds of thousands of reviews,” and was told it would not be repeated. What Bazaarvoice's own documentation says about timing is below. Which retailers each network reaches is on what is review syndication.
Named in this context: Bazaarvoice · PowerReviews · Junip
Connecting it to the storefront
The widget and the site build are where several buyers kept or lost their dates. A global accessories company moving from PowerReviews to Bazaarvoice says “For ratings and reviews, we were on time with implementation, give or take a few weeks,” while a second Bazaarvoice product bought at the same time was still not working; it credits Bazaarvoice's configuration hub with letting its UX team change how reviews display, work that PowerReviews had needed developers for. The travel-goods brand's move lost time at the hand-off: the implementation team “didn't even know we were on Shopify,” replies took about two days, and “We were supposed to be done with the transition at the beginning of the month. It's now the end of the month.” A multi-brand apparel retailer on a custom build, “We have headless, which is complicated,” was putting reviews live on Stamped about a month into onboarding, as a soft launch. Internal capacity can be the whole delay: an online fashion retailer took about a year to put Okendo on its site and puts it down to “resource constraints on our end.” And where the commerce platform is changing too, the reviews move follows it. The multi-brand apparel company ran its reviews migrations alongside its moves to Shopify, and an online retailer plans its move from Trustpilot's product reviews to Yotpo inside its ecommerce replatform, with a first market in August 2026. What a replatform itself takes is on ecommerce replatforming timelines.
Named in this context: Bazaarvoice · PowerReviews · Stamped · Okendo · Yotpo · Trustpilot · Shopify
The old contract and the overlap
Buyers who plan a switch tend to plan it around an end date. A direct-to-consumer gear brand that signed Okendo for reviews, loyalty and post-purchase surveys has been “slowly onboarding,” with the new contract set to start in July 2026, when its current reviews contract expires; the surveys moved first. A manufacturer selling direct planned to have Reviews.io “turned on sometime in August” of 2025 and to leave its old platform in September, about a month with both running. The same company had called its earlier move off Bazaarvoice, made before the current team arrived, “such a huge project and there's not a huge benefit,” as a reason not to switch again when asked in 2024. The fitness-equipment retailer timed its move to Junip for review capture before Black Friday. Contracts can run ahead of the work, too. The online fashion retailer says of a content tool signed at the same time, “We signed our contract before we were fully ready to integrate it.” And the incoming vendor can change the arithmetic: a beverage brand weighing Bazaarvoice and PowerReviews in 2023 was offered “a very significant three month onboarding, no cost” by PowerReviews before billing began. How bundles and renewals shape the bill is on what buyers actually pay for a reviews platform.
Named in this context: Okendo · Reviews.io · Bazaarvoice · Junip · PowerReviews
The work after launch
Buyers separate the switch from the review program that then has to run on the new platform. A large consumer-goods company signed for syndication expecting help collecting reviews, and found “we were paying for half the year to syndicate zero reviews”; it calls that “entirely on us” and restructured the next contract around sampling. A beauty brand that rates Bazaarvoice highly says each review campaign “requires long lead time, often times like over a month, two months even, to be able to set up,” even when it is a repeat. A healthcare services company that implemented Trustpilot says “we were slow to automate those at first,” before the requests ran on their own. The online fashion retailer, live on Okendo by May 2026, still had “some work to do on getting that fully optimized to the onboarding plan.” And a beauty brand that moved from Bazaarvoice to Yotpo in June 2025 says it has “gotten a lot more volume of reviews,” by its own reading a few months in. Those are post-launch work and one company's results, not evidence that every migration needs months of tuning or that a switch lifts review volume. Why collecting reviews matters more than displaying them is on the reviews lessons page.
Named in this context: Bazaarvoice · Trustpilot · Okendo · Yotpo
How long does a reviews platform migration take?
These interviews do not establish a typical duration, and few buyers state one for a whole move. A handful of company timelines can be approximated by comparing interviews, each from its own start point and with its own scope: about a month from plan to live for a fitness-equipment retailer moving from Okendo to Junip; about a month of onboarding before a multi-brand apparel retailer's soft launch on Stamped; six weeks, as a consumer-goods brand describes its Bazaarvoice implementation when it added retail syndication; and about a year from signing to live for an online fashion retailer moving from its own custom-built reviews tool to Okendo, which the buyer put down to internal resource constraints. A multi-brand apparel company's brand-by-brand move from PowerReviews to Yotpo was live on its smaller brands about eleven months after it was first described, with the larger brands about six months out by the buyer's estimate. Others were still plans at the last interview, among them a gear brand onboarding Okendo for about four months ahead of its old contract's end and a specialty retailer estimating one to two months for a move to Trustpilot. They are examples, not a statistical range or a vendor comparison. Bazaarvoice and Yotpo appear often here, and they are also the most-rated reviews platforms in these interviews, so no evidence here establishes which vendor migrates fastest.
Can you move your old reviews to a new platform?
Usually, and the vendors document how, but buyers treat the import as its own piece of work rather than part of the switch. Junip's help center, updated in November 2025, lists imports from Judge.me, Loox, Okendo, PowerReviews, Reviews.io, Shopify, Stamped and Yotpo. Okendo's importer reads exports from several of the same tools and needs each review matched to a product handle, ID or SKU. Yotpo's import tool, marked beta in an article updated in September 2026, needs the product catalog in Yotpo first and can take several hours to process. Okendo and Yotpo say their importers do not re-import or overwrite reviews already in place. Verified-buyer status needs a check of its own: Junip says an imported review gets its verified-buyer badge only when the reviewer's email matches an order in Shopify, and the badge cannot be added by hand, while Okendo's import template has a verified-buyer field that is read as false when left blank. So a history can arrive with its text intact and its verified status changed. What buyers describe is the cost and the condition of the history: a migration fee one brand met by trimming its history by about a third, data clean-up on a move after two decades on one platform, a multi-brand company holding back its largest brands' history, and one import that left close to a tenth of a retailer's reviews behind. Getting reviews onto retailers' pages is a separate step, and an imported review is not automatically a syndicated one. Yotpo says a review can import successfully and still not be eligible for retailer or partner syndication, with eligibility depending on the review's data, such as proof of purchase, and on each partner's requirements, though it may still show on the brand's own site. Bazaarvoice says it can accept a one-time content import from a platform outside its network, which does not mean every imported review reaches every retailer. These interviews do not show how often a history arrives complete, or how much of it stays eligible to syndicate.
How long does review syndication take to set up?
These interviews give no dated syndication go-live, so the honest answer comes in parts. On the buyer side, one consumer-goods brand describes a six-week Bazaarvoice implementation when it added syndication, and a young brand that signed for syndication alone in 2026 was just starting the integration at its interview. A consumer-electronics company that left Bazaarvoice for its own site later went back to it to reach a set of retailers. On the vendor side, Bazaarvoice's documentation, read in November 2026, gives several clocks: enabling syndication normally takes one to two weeks, newly syndicated reviews can take up to two more to be processed and matched, and a distribution-only setup has a standard four-week target counted from a complete and accurate catalog feed. All of them depend on a complete and accurate catalog feed, product identifiers such as UPCs and EANs that match what the retailers hold, and approved content, and ongoing syndication needs live ratings and reviews implementations on both sides, through Bazaarvoice or a partner in its network. A finished import or a configured syndication setup does not mean reviews are showing on every retailer's pages. Those are the vendor's targets, not times buyers here report.
Is a reviews platform finished at go-live?
Not necessarily, because buyers separate the switch from the program that has to run afterwards: automating review requests, setting up sampling and review campaigns, and having enough reviews to syndicate. A consumer-goods company paid for half a year of syndication with no reviews to send before it added sampling. A beauty brand says each Bazaarvoice campaign takes more than a month to set up. A healthcare services company was slow to automate its Trustpilot requests at first. An online fashion retailer live on Okendo still had optimization left on its onboarding plan. That is work after launch, not evidence that every migration needs extra months before reviews flow. No buyer here dates the point when that work ended.
Who does the work in a reviews migration?
It varies by company and tool, and these interviews do not show one arrangement working better. Vendor teams carry the onboarding in several accounts: a jewelry brand calls Okendo's onboarding “very, very hands-on, very easy to get going,” a couple of months in. In-house developers carry the storefront work, which is where the online fashion retailer's year went. A configuration tool can move display changes from developers to designers, as the accessories company describes on Bazaarvoice. And the buyer may end up driving the timeline: the travel-goods brand's replies from its new vendor took about two days each, which it says dragged out the transition.
Do reviews migrations stay on schedule?
These interviews give too few plan-versus-outcome comparisons to answer. The fitness-equipment retailer planned its move in about two weeks and was live within about a month. The accessories company says its reviews implementation was on time, give or take a few weeks. The travel-goods brand's transition ran about a month past its target. Several plans, including a move to Reviews.io set for August 2025, a first market on Yotpo set for August 2026 and a one-to-two-month estimate for a move to Trustpilot, have no later interview, so the outcome is unknown. A delayed transition, an onboarding that waits on internal developers and continued work after a successful launch are different outcomes, and there are too few comparable planned and actual dates to calculate how often reviews migrations finish early, on time or late.
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The counter-current: what went quickly
The clearest quick results are on-site moves with nothing else attached. The fitness-equipment retailer went from plan to live in about a month. A consumer-products brand describes reviews set-up as “a couple of weeks or a month of onboarding, and then it's kind of set it and forget it for the most part.” The men's apparel retailer leaving two decades on PowerReviews describes its move to Yotpo as smooth. The multi-brand apparel retailer was starting its soft launch on Stamped about a month into onboarding, headless build and all. None of these carried retail syndication with it, and none says one vendor migrates faster than another.
What this means for your reviews platform move
In these interviews, the time a reviews migration takes depends less on the reviews tool than on what comes with it: the size and condition of the review history, whether reviews have to reach retailers, the storefront build, the buyer's own development time and the date the old contract ends. The shortest dated moves here are on-site switches; the longest carry a multi-brand rollout, a replatform, or a team without development time to spare. The dated examples do not establish a typical duration or a fastest vendor, and going live is a separate milestone from a review program that runs.
One planning practice comes from a buyer above: the gear brand set its new contract to start when the old one expires. The consumer-goods brand that imported only part of its history shows a cost tradeoff, not a practice we recommend. Our recommendations, not practices buyers describe: export the full history, with photos, product IDs and verified-buyer flags, before you sign, and run a test import against your real catalog so you can count what arrives. Check how the new platform decides verified status for imported reviews and whether the order data it needs will be available, and test a sample of previously verified reviews rather than assuming the badges transfer. Before cutting any history to fit a price, establish whether the reviews you keep stay representative and whether that meets the review-display rules that apply to you. If reviews must reach retailers, list them, confirm each is reachable from the new platform with your product identifiers, ask the vendor which parts of your history cannot be syndicated before you commit, and get the syndication terms in writing, since buyers here were both refused and granted a syndication-only contract. During the trial, check three milestones separately: reviews imported, reviews displaying correctly on your own site, and eligible reviews matched and showing at the retailers that matter to you. Give the import, the storefront widget, syndication, the contract overlap and a period of review-request tuning their own dates, and confirm who on your side does the storefront work before signing. Keep review requests running on one platform at a time during the overlap, so customers are not asked twice. For the cost of carrying two contracts, see what buyers actually pay for a reviews platform.
Common questions
How long does a reviews platform migration take?
These interviews do not establish a typical duration, and few buyers state one for a whole move. Dated across interviews with the same company, the examples run from about a month for a switch between two Shopify review apps, and about a month of onboarding before a soft launch, to about a year from signing to live for a retailer replacing a reviews tool it had built itself and short on development time. A brand-by-brand move across a multi-brand company was still running about eleven months after it was first described. They differ in scope and start point, so they are not a range, and they do not show which vendor migrates fastest.
Can you move your old reviews to a new reviews platform?
Usually, and the vendors document how: Junip, Okendo and Yotpo each describe importing exports from other review tools, and Okendo and Yotpo match them to your product catalog. Buyers describe the import as its own job, with a migration fee one brand found high enough to trim its history by about a third, data clean-up on a move after two decades on one platform, and one import that left close to a tenth of a retailer's reviews behind. Verified status and retail syndication need their own checks: Junip gives an imported review its verified-buyer badge only when the email matches a Shopify order, and Yotpo says a review can import successfully and still not be eligible to syndicate. The interviews do not show how often a history arrives complete.
How long does review syndication take to set up?
These interviews give no dated syndication go-live. One brand describes a six-week Bazaarvoice implementation when it added retail syndication, and another was just starting the integration after signing for syndication alone. Bazaarvoice's documentation says enabling syndication normally takes one to two weeks, newly syndicated reviews can take up to two more to be matched, and a distribution-only setup has a standard four-week target from a complete and accurate catalog feed. All of it depends on product identifiers matching what retailers hold.
Do you pay for two reviews platforms during a switch?
Sometimes, and buyers plan around it. One brand set its new contract to start when its old one expired and onboarded slowly before then; another planned about a month with both platforms running. A retailer signed before it was ready to build and took about a year to go live. Lining the new contract's start up with the old one's end is a practice these buyers describe; how much overlap to budget depends on your own contract.
Is a reviews platform finished at go-live?
Not necessarily. Buyers separate the switch from the review program that has to run on the new platform: automating review requests, setting up sampling or review campaigns, and getting enough reviews to syndicate. One company paid for half a year of syndication with no reviews to send, and one beauty brand says each review campaign takes more than a month to set up. That is work after launch, not evidence that every migration needs months of tuning.
Do reviews platform migrations stay on schedule?
Too few buyers compared a reviews migration with its plan to say. One switch planned for two weeks out was live within about a month, one ran on time give or take a few weeks, and one ran about a month past its target after a slow hand-off from sales to implementation. Several plans were stated with no later interview to show the outcome, so there are too few comparable dates to calculate how often these moves finish early, on time or late.
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