The problem
Listrak’s sales team struggled to qualify complex opportunities. They lacked a direct view of each prospect’s real situation: contract status, vendor satisfaction, timing and true deal value. Analyst reports and scraped data left them guessing, spending time on poor-fit accounts and missing high-value ones.
What changed
Listrak built Alium into its sales process. New interviews with decision makers tell reps which accounts to prioritize, and they show up in Salesforce where reps already work. Alium also makes warm introductions, and the same interviews tell Listrak how its own customers feel.
The result
Listrak now has a read on its whole book of business, prospects and existing customers alike, and uses it both to win new accounts and to keep the ones it has.
Alium isn’t just another tool in the stack; it is a strategic partner that understands that its own retention is tied to our success. They give us deep insights straight from the buyers, so we can prioritise our sales efforts with confidence.
Cory Whitfield, VP GTM, Listrak
