Customers/Vibes · Mobile marketing

Vibes replaces vague intent signals with buyer interviews

300%
better than web-scraped data

The problem

Vibes relied on traditional intent data and web-scraped signals. Those suggested a company might be in a buying cycle without saying why, so the team couldn’t tell which leads were worth chasing or what to say to them.

What changed

Vibes now feeds Alium into its demand generation. The interviews show who is actually shopping, who is unhappy with their current vendor and what they want instead. That lands in Vibes’ CRM, where the team picks which prospects to work, and takes warm introductions to buyers who want to talk.

True high-intent identificationWeekly interviews surface prospects actively looking, or unhappy with an incumbent.
Warm introductionsThe built-in intro program skips cold outreach and gets meetings with decision makers.
Actionable CRM integrationInsights are logged in HubSpot and routed to sales as qualified opportunities.
Precise sales targetingPain-point detail makes for tailored pitches and higher conversion.

It’s so clear why we’d pay for this. Alium asks brands exact questions we need and we get in-depth answers. Questions about their current vendors, what they are looking for next and why. I am a big fan.

I’ve never seen anything that goes to this level of detail. This is 300% better than web-scraped data. It’s conversational rather than automated, providing the exact answers we need.

Jay Hinman, VP of Marketing, Vibes

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I know if a prospect is in-market and why, or if they are unhappy with their current partner. This deep insight is unlike anything else available on the market today.
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CMO, Yotpo
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