The problem
Yotpo’s marketing team tests every tool for ROI, and most don’t pass: they either have no useful buyer insight or no measurable effect on revenue. Spotting the buyers who were actually in market, and knowing what they needed, stayed hard.
What changed
Alium introduces Yotpo to prospects who are in market, along with the interview behind each one, so the first conversation starts in the right place. Yotpo also uses the interviews as an outside read on how its own customers feel, in marketing, sales and product.
I know if a prospect is in-market and why, or if they are unhappy with their current partner. This deep insight is unlike anything else available on the market today.
Not only do we get measurable returns from our work together, the Alium team’s service is exceptional. They are hustling and are actually partnering with us. It’s a true partnership. I don’t look at them as a SaaS vendor. I feel their team is an extension of my team. I can trust them.
Tsvika Vishnievsky, CMO, Yotpo
