The problem
Marketers have a hard time justifying measurement spend to their CFOs, and every company is at a different stage of measurement maturity, so a generic pitch falls flat. Measured’s GTM team needed to know each prospect’s internal politics, priorities and history before the first call, or risk losing credibility.
What changed
Alium interviews show Measured where each marketer is with measurement today. The team pitches at the right level, without over-explaining or skipping steps, and uses the same interviews to find new ways to help existing customers.
We gain a major competitive advantage with Alium insights. Not only do we better understand prospect needs, we’re able to connect with current clients and understand their needs even better through an unbiased and unfiltered view.
Alium delivers the details we can’t get anywhere else. If we don’t know where marketers are on the spectrum of measurement maturity, we can inadvertently overwhelm with complexity or risk losing time educating them on what they already know. With Alium, we can be confident that we’re meeting marketers where they are.
Will Post, VP GTM, Measured
