tech redundancy

Every week, we interview executives in charge of their organization's tech stacks.

A while back, we heard about moving off an ID resolution vendor, looking for a more mature CDP, and trying to reduce redundancy within their stack.

Why they're likely moving off their ID resolution vendor:

"Their account management was all over the place. We had five different reps over the span of less than a year, which stinks. And then really it's costs. We're paying almost $1.4 million a year for them, for the tag and for the extra events that we're going to need for [CDP Vendor], we're able to get away with that for less than 20% of that total cost. So we're going to save a ton of money."

MANAGER, MARKETING
$1B-10B FURNITURE RETAILER

Why they're going to look for an alternative CDP this year:

"I don't find it is deep enough for what I'm trying to do, and I would've expected that CDP portion to be a lot stronger or at least a lot more mature in terms of the things you can do and pull from multiple sites. They're still very siloed, so they don't see that one customer, they just see basically an email per site. And so they don't really recognize the fact that there's the same email on five sites that has purchased and has a customer lifetime value of X."

DIRECTOR, OPERATIONS
$10M-100M SPORTING GOODS MAKER

Why they're suffering from redundancy in their stack:

“Right now we are over-resourced and under-leveraged. We have a lot of duplication in multiple systems, and that duplication is causing extra work... For example, we literally are duplicating our PIM and DAM in another department, and it's creating redundancies as far as where do you make changes for brand managers and things like that in content, et cetera, et cetera. And if you're trying to eliminate the extra steps, you're creating extra work for IT and doing hard coding of rules and things like that, and that's just not how the products are really supposed to be.”

DIRECTOR, OPERATIONS
$500M-1B MANUFACTURING COMPANY

Want to get the insider scoop on what buyers are saying about their stacks in your inbox? Email research@alium.io and ask for Liam.

Tune in next week,

LT 🫡